Blogger themes for independent businesses

Your business has a good story.
Give it a proper home.

A flexible theme system for shopkeepers, makers, and service businesses who want an editorial website without hiring a full design team.

Made for the small hours
when big ideas finally get built.

smallhours.site/sunday-table
Sunday TableStories   Menu   Visit
THE WEEKEND JOURNAL · 08

Flour,
patience
& good
company.

A neighborhood bakery in Easton, making slow bread for hurried people.

Fresh from the oven
BUILT-INStory-first layouts
NO CODEClick, style, publish
Thoughtful by defaultBuilt for BloggerEasy to make your ownMobile readyThoughtful by default

The theme library

Not templates.
Starting points.

Every theme is built around how a real small business earns trust: clear details, genuine stories, and a little personality.

Good MeasureMenu   About
ISSUE Nº 04Good
Measure
Independent by nature.
Retail

Good Measure

A crisp product diary for thoughtful shops and independent makers.

Modern groteskLookbook
Field NotesMenu   About
ISSUE Nº 04Field
Notes
Independent by nature.
Services

Field Notes

A warm, credible home for studios, consultants, and local experts.

Humanist serifCase studies
After HoursMenu   About
ISSUE Nº 04After
Hours
Independent by nature.
Food & drink

After Hours

A moody, high-contrast format for bars, venues, and supper clubs.

Condensed displayMagazine
Soft GoodsMenu   About
ISSUE Nº 04Soft
Goods
Independent by nature.
Retail

Soft Goods

A tactile editorial storefront for vintage finds and slow fashion.

Soft serifCatalog

One system, your style

Designed to change
without falling apart.

Choose a foundation, then make it unmistakably yours. Type, color, spacing, and content blocks work together—so every edit still feels considered.

Explore the full system
01

Set your character

Start with curated type and color pairings, or bring the visual language you already use.

02

Tell the real story

Use guided sections for your origin, process, people, products, and practical details.

03

Turn readers into regulars

Connect your shop, bookings, newsletter, and socials without rebuilding your workflow.

“It finally feels like our website speaks the same language as our shop.”

Elena rebuilt the Field & Stem journal in a single weekend—without losing the handmade feeling customers know her for.

Small Hours membership

One quiet price.
Everything you need.

Pick any theme, keep every update, and get practical guides written for business owners—not web designers.

FOUNDING RATECancel anytime
$12/ month
  • Full theme library
  • New releases every season
  • Setup and writing guides
  • Friendly email support
Start with Small Hours No contracts. No mysterious add-ons.